NHS x Brewdog

pint for pint.

Once upon a time we looked at the calendar and noticed National Give Blood day was next to National Beer Day, and an idea was sparked.

The concept was wonderfully simple, if you gave a pint, you’d get a pint.

So we teamed up with Brewdog to make an exclusive Blood Ale available only to those who’d donated blood.  Reaching a notoriously under-donating sector of society, and adding some irreverent humour to NHS’ blood drive.