Love pork

mix up midweek

When it came to dinner time, not enough Brits were bringing home the Pork. So we brought to life its cuisine-spanning possibilities. 

And oh did Britain pork out hard! With our integrated campaign gifting Love Pork their biggest ROI ever and still running strong 4 years later. 

The campaign launched with a big budget TVC featuring a Shanghai inspired street market and a Caribbean beach carnival, all built on theatre style rollers. Check out the in-camera practical set swapping, see how many quick-changes you can spot.